ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2008
  • © Brno University of Technology, 2002-2008
  • © University of Latvia, 2002-2008
About Author
Irena Vida
, PhD, is Assoc. Prof. and Head of Marketing Department, Faculty of Economics, University of Ljubljana (Slovenia). Attained PhD degree from University of Tennessee (UT) – Knoxville, USA, in 1997. Dr. Vida focuses her research efforts on application of organizational and consumer behaviour theories and models in cross-cultural settings and on strategic issues in international marketing. She published articles in various journals such as Journal of European Marketing, Journal of International Marketing, International Marketing Review, International Business Review, International Review of Retail and Consumer Research and others, and presented her research at various international conferences. She is as an Affiliate Professor at the ESCP-EAP European Management School in Paris, France in 2006/07.
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Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
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Kaunas, LT-44280



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