ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2023
  • © Brno University of Technology, 2002-2023
  • © University of Latvia, 2002-2023
About Author

Rodney Graeme Duffett,
 PhD, is an Associate Professor of Marketing at the Cape Peninsula University of Technology in Cape Town, Faculty of Business and Management Sciences. He holds a DTech in Marketing and has been teaching marketing communication-related courses at undergraduate and postgraduate levels for 25 years. His main research interest relates to any form of digital interactive/social media and marketing communications.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280



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