Transformations  in
Business & Economics

GAMIFICATION AND ITS INFLUENCE ON FINANCIAL MANAGEMENT BEHAVIORS OF YOUNG INVESTORS
Bilal Khalid, Zdzislawa Dacko-Pikiewicz, Katarzyna Szczepanska-Woszczyna

ABSTRACT: Exploring the intersections linking gamification and financial management among young investors in Thailand, the study focused on the attenuating impact of gamification on financial management factors - financial planning activity, financial self-efficacy, financial literacy, financial attitude, and financial culture on financial management behavior of these investors. The specific aim of the study was to examine and understand the impact of gamification on the financial management behaviors and decision-making processes of young investors with an age range from 18-40 years. A quantitative survey research design was applied, utilizing primary data collected from 332 young investors in Thailand, which were analyzed using structural equation modeling. The highlights of the results showed that financial attitude, financial culture, financial planning activity, and financial literacy positively and significantly affect the financial management behavior of young investors in Thailand. Gamification was also found to moderate the effect of all latent factors on financial management behavior significantly. In this regard, gamification should be considered sacrosanct for young investors when making investment decisions because of its aptitude to influence engagement, loyalty, attention span, and financial management behavior, which are all central to building a thriving platform.

KEYWORDS:  gamification, financial management, young investors, moderating effect, financial management behavior, Thailand

JEL classification:  G21, G24, G40, G41.