Transformations  in
Business & Economics

IDENTIFYING INTERNET WEBSITE QUALITY FACTORS FOR CONSUMER LOYALTY
Antanas Usas, Edmundas Jasinskas

ABSTRACT. Customer's needs are changing all the time. Understanding customer's needs for online selling has become a day by day challenge for marketers and website developers. The objective of the study is to find out key elements related to satisfaction, trust and loyalty level of a customer for online shopping. Understanding consumer's attitudes towards online website shopping, online decision making, helps to improve the factors that influence consumers to shop online. Website evaluating and online shopping is the process where customers directly evaluate website quality and buy goods, services if they are satisfied. Online shopping is the process where customers or businesses can buy products or services from shops (businesses) or other customers. The main advantage of online buying is that shoppers can visit web stores whenever they want from comfort places. The aim of the research - to identify factors that can affect consumer behaviour throughout loyalty.

KEYWORDS:  website quality, online shopping, consumer behaviour.

JEL classification:  L86, D01, D21.