Transformations  in
Business & Economics

THEORETICAL AND METHODOLOGICAL PERSPECTIVE OF THE RESEARCH ON STRATEGIC GROUPS AND PERFORMANCE IN A RETAIL SECTOR⁷
Ewa Stanczyk-Hugiet, Katarzyna Piorkowska, Mostefa Ider

ABSTRACT. The paper aims at presenting a theoretical perspective of considering strategic groups and performance in retail. The specific aims are as follows: a) identifying the state of the art of SGs; b) identifying the core, secondary, and transient enterprises as well as their characteristics; c) identifying pure, hybrid, and mixed strategies in companies, in particular, SGs; d) identifying the relationships between SG structure, strategies and firms' performance, e) proposing the methodology for examining SGs and performance in retail. To realise the paper aims, the narrative literature review was used. The paper enhances the SG approach. The paper contributes to the development of the SGs field. It links an SG approach with performance and type of strategy at ontology, epistemology, and axiology.

KEYWORDS:  strategic Groups, image, subjective measures, performance.

JEL classification:  L22.

⁷Acknowledgement: The research is financed by the Ministry of Science and Higher Education in Poland under the program" Regional Initiative of Excellence" 2019 - 2022 project number 015/RID/2018/19 total funding amount 10 721 040,00 PLN.