ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2021
  • © Brno University of Technology, 2002-2021
  • © University of Latvia, 2002-2021
About Author
Tudor Edu,
  is Professor of Marketing at the Faculty of Management-Marketing of the Romanian-American University in Bucharest. He holds a PhD in Marketing and he has over 18 years of practical experience in strategic marketing. His research covers marketing strategies, consumer behaviour, market segmentation and positioning. He is a member of the Marketing Association of South Africa.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280



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