ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2019
  • © Brno University of Technology, 2002-2019
  • © University of Latvia, 2002-2019
About Author
Regina Virvilaite,
  PhD (Management and Administration), is Professor of Marketing at School of Economics and Business at Kaunas University of Technology, and she had participated in several international and national research projects. Her main fields of academic interests are strategic marketing decisions, strategic and tactical marketing decisions in global markets, value co-creation and brand management.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280



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