ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2017
  • © Brno University of Technology, 2002-2017
  • © University of Latvia, 2002-2017
About Author
Shengbing Tian,
  PhD, is an associate Professor in Management and Marketing at the SHU-UTS SILC Business School, Shanghai University, China. His research interests include consumer behavior & brand management. He is the author or co-author of more than 30 scientific publications in Chinese and foreign journals, various scientific publications on the topics of marketing & brand management. In addition to academic experience, he has also extensive experience from industry, especially, automotive industry.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280



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