ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2015
  • © Brno University of Technology, 2002-2015
  • © University of Latvia, 2002-2015
About Author
Tudor Edu,
  is an Associate Professor at the Romanian-American University in Bucharest, Faculty of Management-Marketing. He teaches Strategic Marketing, Consumer Behaviour and B2B Marketing. He holds a PhD in Marketing, and he has over 12 years of practical experience in strategic marketing. His research covers international and domestic marketing strategies, consumer behaviour, market segmentation and positioning. He is a member of the Marketing Association of South Africa.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280



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