ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2015
  • © Brno University of Technology, 2002-2015
  • © University of Latvia, 2002-2015
About Author
Regina Virvilaite,
Ph.D. (in management and administration), is Professor of Marketing at School of Economics and Business in Kaunas University of Technology (Lithuania), where she delivers courses on marketing management and marketing theory and concepts. Current research interests focus on strategic marketing decisions, strategic and tactical marketing decisions in global markets, value co-creation, and brand management.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280



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