ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Kaunas Faculty of Humanities
    Vilnius University, 2002-2003
Guest Editorial
Sustainable Consumption and Green Marketing: Transforming Consumer Behaviour
Dainora Grundey

ABSTRACT. The focus of this study would concentrate on the following issues of deep concern:

  • identifying elements of sustainable development, patterns of sustainable production and consumption;
  • sustainable development via practical, ethical, and social issues in technology transfer;
  • visualising sustainable consumer habits;
  • strategic marketing process of greener products: consumer product marketers’ and green consumers’ viewpoints.

KEYWORDS: green products, green consumer, sustainable production and consumption, strategic marketing of sustainable products.

Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280



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