ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2010
  • © Brno University of Technology, 2002-2010
  • © University of Latvia, 2002-2010
About Author
Irena Vida
, Ph.D. (University of Tennessee (UT) – Knoxville, USA, 1997) is Full Professor of Marketing at University of Ljubljana (Slovenia). She focuses her research efforts on application of organizational and consumer behaviour theories and models in cross-cultural settings and strategic issues in international marketing. She published articles in various journals such as Journal of European Marketing, Journal of International Marketing, International Marketing Review, International Business Review, International Review of Retail and Consumer Research and others, and presented her research at various international conferences. She is a visiting professor to various universities in Europe and in recent years has successfully managed various EU and national sponsored research projects and grants.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280



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