ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2009
  • © Brno University of Technology, 2002-2009
  • © University of Latvia, 2002-2009
Beyond Credibility: Scale Development for Measuring a Candidate’s Profile
Tudor Jijie, Claudia Bobâlcă

ABSTRACT. Understanding on a measurable basis, if candidate’s profile is related to vote intention is the main motivation of our research. A qualitative research was used in order to generate a pool of items for a scale supposed to measure the candidate’s profile. The quantitative research involved a questionnaire administered on a large representative sample for the population of Iasi, the second city in Romania.

The distance between ideal and perceived profile of the candidate is negatively strongly correlated to candidate’s credibility thus to the vote intention. The important dimensions that configure the candidate’s profile refer to values he shares, temperament, perceived affiliation to political and economic environment, and social status.

KEYWORDS: political marketing, candidate’s portrait, voters’ expectations, Romania.

JEL classification: M30, M31, M39, P2.

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Scholarly papers Transformations in Business & Economics
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