ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2009
  • © Brno University of Technology, 2002-2009
  • © University of Latvia, 2002-2009
About Author
Viltė Auruškevičienė
, PhD, is Full Professor in Marketing at the ISM University of Management and Economics (Lithuania). Her research and teaching interests are in marketing strategy, strategic marketing planning and branding. She also works as a marketing management consultant for Business Training Centre. She has published her research results in conferences and journals.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280



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