ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2009
  • © Brno University of Technology, 2002-2009
  • © University of Latvia, 2002-2009
Eco-Marketing and Eco-Labelling: Does it Ensure Customer Loyalty in Lithuania?
Dainora Grundey

ABSTRACT. The article deals with the issues of environmental (eco-) marketing and ecological labelling to ensure that consumers have access to ecological products and services and they might adjust their preferences towards environmentally friendly business practices. For business worldwide, ecological marketing and its applications in practice have become a competitive prerogative for modern business performance. A survey in Lithuania aimed at establishing, whether customers are loyal to ecological products and whether marketing campaigns and ecological labelling practices did affect their choice of eco-products.

KEYWORDS: eco-marketing, eco-labelling, eco-products, government policy and regulation, customer loyalty, Lithuania.

JEL classification: Q13, Q56, M31, M37, M38, P2.

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Scholarly papers Transformations in Business & Economics
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