ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2008
  • © Brno University of Technology, 2002-2008
  • © University of Latvia, 2002-2008
About Author
Dainora Grundey
, PhD, Full Professor at the Department of Business Economics and Management at Kaunas Faculty of Humanities, Vilnius University (VU KHF), Lithuania. She is the curator of MBA study programme in Marketing and Trade Management at VU KHF, Lithuania. Since 2002, she is the founder, curator and trustee for IGYS ( and, since 2005, she is the founder and chief co-ordinator of the INYRSS network ( Prof. Grundey was Vice-Dean for Scientific Research and the ERASMUS coordinator at the Faculty and responsible for international relations with cooperating foreign universities and scientific institutions in the period of 2001-2008.

She received her MA from Vilnius University in 1991, MBA from the Robert Gordon University, Scotland, in 1994; and her PhD degree from Vilnius University in Social Sciences (Management and Administration, 03S) in 2001; she successfully passed Doctor Habilitation Procedure in 2007 to become a full professor since 2008. Prof. Grundey is Founding Editor and currently Deputy Editor-in-Chief at the International Journal of Scholarly Papers “Transformations in Business & Economics” (; she is also Founding Editor and currently Editor-in-Chief of IJORTISS ( Since 2006, she serves on the Editorial Board of the International Journal on International Trade and Markets ( and many others. She had research fellowships in Norway, Italy, the USA, France, Germany, Hungary, the Czech Republic, Scotland, Denmark and Poland. She is the author of over 190 scientific publications, including books, articles and conference proceedings on marketing, sustainable consumption and sustainable development of institutions (namely universities), emotional and green marketing, marketing and consumption ethics, brand management issues, cross-cultural management and marketing, customer service and customer behaviour, logistics and supply chain management.
Editorial correspondence:

Scholarly papers Transformations in Business & Economics
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