ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2008
  • © Brno University of Technology, 2002-2008
  • © University of Latvia, 2002-2008
Analysis of Purchasing Specific Determinants of Border-Crossing Business Loyalty
Ulrich Scholz

ABSTRACT. The border crossing loyalty of the consumers towards a place of retail is dependent on different procurement specific determinants. In the following context, the questions concerning the role of the frontier and the culture as well as the further social environment in the relation between supplier and customer in a borderland (exemplified on the German-Dutch borderland) and possible influences on buying patterns shall be analysed in this paper.

KEYWORDS: customer purchasing behaviour, cross-cultural research, loyalty, procurement, Germany, the Netherlands.

JEL classification: H57, Z1, M11, M3.

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Scholarly papers Transformations in Business & Economics
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