ISSN: 1648 - 4460

International Journal of Scholarly Papers

VU KHF

Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Vilnius University, 2002-2006
  • © Brno University of Technology, 2002-2006
  • © University of Latvia, 2002-2006
Book Reviews
Review One
Reviewed book:
Barbara KRYK, Tomasz BERNAT. Economic Issues In Practice. Series of Monographs: Micro & Macroeconomics: Case Study, Vol. 3, University of Szczecin (Poland), 2005.
Reviewer:
assoc. prof. dr. Dainora GRUNDEY,
Vilnius University, Lithuania
JEL classification:
Y30

Review Title:
“CEEC ECONOMIES EVALUATED: TARGETING ECONOMIC COMPETITIVENESS”
Book cover
Editors: Barbara KRYK¹, Tomasz BERNAT²
Editors’ Affiliation:
  • ¹Dr. habil., at Department of Microeconomics, Faculty of Economics and Management, University of Szczecin, Poland
  • ²Dr. at Department of Microeconomics, Faculty of Economics and Management, University of Szczecin, Poland
Title: Economic Issues In Practice (Ekonomikos problemos praktikoje, Lith.)
Subtitle: Series of Monographs: Micro & Macroeconomics: Case Study, Vol. 3 (Monografijų serija: Mikro ir makroekonomika – atvejų analizė, 3 tomas, Lith.)
Year: 2005
Publisher: University of Szczecin, Poland
Volume: 372 pages
Type of publication: Paperback
Language: English
ISBN: 83-60065-60-8
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Review Two
Reviewed book:
Iga RUDAWSKA. Marketing in Contemporary Healthcare, University of Szczecin (Poland), 2005.
Reviewers:
assoc. Prof. Dr. Dainora GRUNDEY,
Vilnius University, Lithuania
JEL classification:
Y30

Review Title:
“MARKETING CHALLENGES FOR HEALTHCARE SECTOR IN ECONOMIES OF TRANSITION”
Book cover
Author: Iga RUDAWSKA
Author’s Affiliation: Lecturer, dr. at Department of Marketing, Faculty of Economics and Management, University of Szczecin, Poland
Title: Marketing in Contemporary Healthcare (Šiuolaikinės sveikatos apsaugos rinkodara, Lith.)
Subtitle: Selected issues: Monograph (Rinktiniai skyriai: monografija, Lith.)
Year: 2005
Publisher: University of Szczecin, Poland
Volume: 144 pages
Type of publication: Paperback
Language: Polish
ISBN: 83-7241-510-2
For more information contact:

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Review Three
Reviewed book:
Ewa FRANCKIEWICZ, Jan KARWOWSKI, Marek KARWOWSKI, Edyta RUDAWSKA. Marketing Management, PWE (Poland), 2004.
Reviewer:
assoc. Prof. Dr. Dainora GRUNDEY,
Vilnius University, Lithuania
JEL classification:
Y30

Review Title:
“CUSTOMER RELATIONSHIP MANAGEMENT: TOWARDS LONG-TERM RELATIONSHIP BUILDING WITH CUSTOMERS IN POLAND”
Book cover
Authors: Ewa FRANCKIEWICZ¹, Jan KARWOWSKI², Marek KARWOWSKI³, Edyta RUDAWSKA4
Authors’ Affiliation:
  • ¹Lecturer, dr. at Department of Marketing, Faculty of Economics and Management, University of Szczecin, Poland
  • ²Professor, dr. habil, dr. at Department of Marketing, Faculty of Economics and Management, University of Szczecin, Poland
  • ³Lecturer at West-Pomeranian Business School, Poland
  • 4Lecturer, dr. at Department of Marketing, Faculty of Economics and Management, University of Szczecin, Poland
Title: Marketing Management (Rinkodaros valdymas, Lith.)
Subtitle: Monograph
Year: 2004
Publisher: PWE (Polish Economic Publisher)
Volume: 264 pages
Type of publication: Paperback
Language: Polish
ISBN: 83-208-1495-2
For more information contact:

Please, read the full text in the international journal of scholarly papers.

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Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280
Lithuania

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