Transformations in Business & Economics - Vol. 5, No 2 (10), 2006

Transformations in
Business & Economics

Maciej Mitręga: , PhD, is Lecturer at the department of Market and Marketing Research, Faculty of Management, Karol Adamiecki University of Economics in Katowice, Poland. He is the author of the textbook “Relationship marketing. Theory and Practice” (CeDeWu, 2005) and the co-author of the textbook “Internet in marketing” (PWE, 2003). Dr. Mitręga published more than 20 articles and conference presentations in Polish and English. He has participated in project teams, aimed at building conceptual and organizational platform for international specialization of the study programme in International Business, which was established in the English language at Karol Adamiecki University of Economics (Poland). Dr. Mitręga coordinated research projects, which gained awards within annual EuroWeek conference (Brussels, Belgium, 2001; Kavala, Greece, 2002). He is also business trainer and consultant specialized in the areas of relationship marketing, CRM, marketing strategies and public relations.

International Journal of Scholarly Papers