ISSN: 1648 - 4460

International Journal of Scholarly Papers


Transformations  in
Business & Economics

Transformations in
Business & Economics

  • © Kaunas Faculty of Humanities
    Vilnius University, 2002
The Impact of Strategic Alliances on CEE Firms’ Success or Failure
Tiia Vissak

ABSTRACT. In this paper, it will be analysed how strategic alliances (SAs) impact Central and Eastern European (CEE) firms’ success or failure. A special attention will be given to these companies’ internationalisation. In total, five positive and six negative examples will be drawn. It will be concluded that participating in strategic alliances can considerably contribute to many firms’ success: for example, provide them access to wide global distribution systems and global brands, strengthen their foreign market position, improve production quality and quicken new product development. On the other hand, many SAs fail and may harm the firms considerably. Consequently, if strategic alliances are really necessary, they should be formed. If, on the other hand, the need for them is low, they should be avoided.

KEYWORDS: strategic alliances, internationalisation, Central and Eastern Europe.

Editorial correspondence:

Scholarly papers Transformations in Business & Economics
Kaunas Faculty
Vilnius University
Muitinės g. 8
Kaunas, LT-44280



Valid XHTML 1.0 Strict